Signum Media

graphic design; marketing & pr; creative web design; internet services

Posts Tagged graphic design

Marketing Your Way Out of Recession (Part 1)

Nov 25

Posted by info in Graphic Design | No Comments

Top Tips for Marketing through the Storm – Number One
Over the next few weeks we will be posting regular tips for you on how to market your business effectively to come through the recession in the best position you can.
Marketing is often one of the first things to be cut in tough times, seen as a luxury which cannot be afforded. In all reality, Marketing is the one thing which could make the difference to how your business survives tough times.
Cutting back on marketing is not an option. If you want to come out on top you have to put the effort in now!
Why should you spend money on marketing?
Evidence of the last recession shows that brands which continue to invest in marketing communications prosper mightily afterwards. PG Tips did and improved market share over Tetley and Typhoo who didn’t. Pepsi did and grew market share
over Coca Cola who cut back. Shout loud now and you’ll be at the front of people’s minds when they do decide to spend.

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When times are tough, marketing is often one of the first things to be cut. Some companies see marketing as a luxury but it is in fact the key to ensuring survival and growth in difficult economic times. Cutting back on marketing is not an option.

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When times are hard, the need for marketing is vital and if you want to develop you have to put the effort in right now! Make sure your message in constantly is front of your potential customers so that when they start spending again it is you they turn to first.

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So here’s our first marketing tip: think very carefully about your budget.

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Spend your money wisely by making sure that your marketing is well-targeted and that your message is relevant to your market. Don’t take a ’scatter-gun’ approach and attempt to reach the maximum number of customers with a watered-down message. Be specific in what you say and very careful to whom you say it. Establish a budget and stick to it and then ensure that every penny you spend buys you effective marketing.

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If you need help in finding the right approach and the options available to you, consult an expert in the field of marketing such as Signum. You can call us on 01437 781333 for an informal chat or email.

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Look out for Marketing Your Way Out of Recession (Part 2) … coming soon!

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Proof that good design works in the tourist industry!

Oct 21

Posted by info in General, Graphic Design, Marketing & PR | No Comments

cqc_websiteJust less than a year ago we at Signum Designworks were approached by Cleo Browne and her partner, Jordan Williams, who had a dream; they wanted to start their own business! Not just any old business either, they planned to launch a company providing the experience of a lifetime! Their business idea? Cleo and Jordan were aiming to set up a company involved in the exciting, innovative outdoor activity of coasteering!

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Cleo and Jordan also had a name for the new company, Celtic Quest Coasteering, but that’s where it stopped. Beyond their great idea and name they had no idea what the image of the company should be or how to approach the somewhat daunting task of marketing. So, Signum Designworks went to work to create a striking and memorable image for the new company, first designing a brilliantly conceived logo, then putting together a carefully crafted and targeted mailshot material and finally creating a highly-attractive and functional website.

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So how has the new company developed since that first meeting? Well, less than 12 months after it’s launch, Celtic Quest Coasteering has established itself as a leading provider in the outdoor activity sector, a fact recognised recently at the prestigious Pembrokeshire Tourism Awards 2009, when the company was voted ‘Best Water-Based Experience’. Now this is not only the result of a tremendous amount of blood, sweat and tears by the Celtic Quest team but also, as Cleo and Jordan freely declare a result of the high-impact imagery created for them by Signum Designworks, particularly the attractive and very dynamic website.

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Now if you don’t know anything about coasteering, we recommend you visit the Celtic Quest website to learn all about it. Better still, call Cleo and Jordan and book yourself a real adventure!

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As for your own company, if you feel that your need a new image or your marketing need impetus, call Signum Designworks on 01437 781333 or contact us by email.

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Why is your headline important?

Oct 5

Posted by info in General, Graphic Design, Marketing & PR | No Comments

In today’s fast moving, short attention span world you only have a few seconds for your marketing pieces to get noticed amongst the other clutter. Just a few seconds to stop your prospects in their tracks and compel them to read your message. A few seconds to get your message noticed before it’s lost forever!

The single most effective way to make a real impact is to have a benefit-driven headline. It’s the one thing that has proven over and over again to make the difference between massive success and dismal failure – it’s that important!

Here’s what one of the leading marketing brains of the 20th Century, David Ogilvy, said: ‘On average five times as many people read the headline as read the body copy.’

So if your headline really hits your prospect between the eyes and forces him to read further, then you can increase your response by up to 500%.

Here a few tips…

- Do your research: find out exactly what your market wants, then…

- Highlight the positive result they will get when they use you.

- Avoid cutesy or clever headlines: not everyone will ‘get it’.

- Obsessively test each headline.

If you follow these simple rules each time you compose a marketing piece, then your chances of success will increase significantly.

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