Signum Media

graphic design; marketing & pr; creative web design; internet services

Posts Tagged corporate identity

Why branding works

Jul 20

Posted by info in Graphic Design | No Comments

Your brand is one of your greatest assets. It isn’t simply your logo, strapline and corporate image, but your customers’ total experience of your business. In essence, your brand is your promise to customers and represents your business values in everything you do.

.

Communicate your brand clearly and concisely to customers and you will build confidence and credibility. In this way your brand will give you a competitive edge.

.

The brand you develop should inform customers precisely what to expect from you. If you deliver on your promises, goodwill and repeat business will be yours as will business referrals. We all have a favourite shop to which we return again and again. Why, because we appreciate its brand values and know what we’re going to get. It’s exactly the same for your customers.

.

In addition, a good brand will stress the difference between you and your competition. In a highly competitive market this can be invaluable.

.

An essential part of this process is to employ the services of a specialist branding company to develop a memorable and meaningful logo and a consistency of image which means instant recognition for your company.

.

The strength of a strong, distinctive brand is that it can lift your company above others to become something really memorable and highly valued by your customers.

.

Call Signum on 01437 781333 to discuss your company’s branding requirements.

Tags: , , ,

7 tips to creating highly effective copy that will increase your sales (part 2)

Jun 29

Posted by info in Graphic Design | No Comments

Here we conclude our two-part article on 7 tips for effective copywriting with the remaining 3:

.

5. Remember to keep focussed on your customers needs, it’s not about you, your wants or concerns or about how long you’ve been in business or whatever. If people want to know more about you set-up an ‘about ’ page on your web site.

.

6. Psychology is at the root of highly effective copywriting. Learn how to spot and interpret the key personality traits that make up your target market.

.

7. Learn how to craft your copy using emotional and logical triggers to create a buying response.

.

Remember, you do need to put in a fair amount of deep thoughtful preparation if your copy stands any chance of capturing the attention, interest, desire and creates the call to action of your chosen market.

.

There are dozens of books devoted to the subject of writing effective copy if you have the time to study. If not, we would be delighted to provide you with a quotation for your next copywriting project.

.

To discuss your copywriting or general marketing requirements call Signum on 01437 781333

.

With thanks to blueskyconsultants.net

Tags: , ,

7 tips to creating highly effective copy that will increase your sales (part 1)

Jun 28

Posted by info in Graphic Design | No Comments

This two-part article is about 7 tips to effective copywriting so here’s summary of what we consider to be the most important aspects to creating highly effective copy, beginning with the first 4 tips:

.

1. Do your homework – the more educated you are in your customers market the stronger your communication message will become.

.

2. Talk to your customer directly by referring to them with ‘you’ and ‘your’ or ‘yours’. Where possible refer to them by their name. For example if you are creating a direct mail campaign and using personalised data provided by a list broker.

.

3. Clearly demonstrate the benefit your customers will gain by dealing with you. What differentiates your product or service from the competition?

.

4. Create empathy by showing case studies and testimonials that talk of the initial scepticism felt by others who were also reluctant to buy at first but are now reaping the benefits that your ‘automatic, stainless steel, laser guided back scrubbers’ have brought into their lives. Never again will bath-time be the same!

.

To discuss your copywriting or general marketing requirements call Signum on 01437 781333

Tags: , ,

Why use a professional to design your logo?

Jun 19

Posted by info in Graphic Design | No Comments

.

A distinct company identity is essential to business growth. It’s essential, therefore, to make every effort to ensure that your logo is both striking and memorable and, in this pursuit, it is recommended that you seek the assistance of a professional design company to design your company logo.

.

‘Ah ah!’, you say, ‘but I know a friend of a friend who has a computer who “knows a bit” about design and he will only charge peanuts.’ Or alternatively, you may think that you are able to design your logo yourself using that ‘clever’ design package that came with your computer. This is a mistake!

.

You will, no doubt, find it highly entertaining to come up with your own design, tweak it here and there, try different fonts and change the colours around. However, no matter how hard you try, your lack of expertise in design will result in a logo that doesn’t do justice to your company. It’s not your fault – you haven’t been trained in logo design skills. You don’t have sufficent knowledge about contemporary colour or font trends or whether your text should be bold or not, upper case or lower case – it’s a real minefield! At the end of it, your selections will be subjective and based on your own likes and dislikes. You will not have a logo that will appeal to your target market!

.

However, if you engage a professional logo design company, it will have trained designers with industry expertise and these two attributes make the difference. They are aware of what the market requires because it’s their job to make a study of it. They also have the skills and equipment to design a logo that makes your company stand out from the rest and imbue it with an air of crediblity, reliability and professionalism.

.

Engage a logo design professional and the result will be a logo that is your most effective branding and marketing tool and, in addition, your most important investment for the future business prospects.

.

Pick up the phone and call Signum, the professionals, on 01437 781333.

Tags: ,

Proof that good design works in the tourist industry!

Oct 21

Posted by info in General, Graphic Design, Marketing & PR | No Comments

cqc_websiteJust less than a year ago we at Signum Designworks were approached by Cleo Browne and her partner, Jordan Williams, who had a dream; they wanted to start their own business! Not just any old business either, they planned to launch a company providing the experience of a lifetime! Their business idea? Cleo and Jordan were aiming to set up a company involved in the exciting, innovative outdoor activity of coasteering!

.

Cleo and Jordan also had a name for the new company, Celtic Quest Coasteering, but that’s where it stopped. Beyond their great idea and name they had no idea what the image of the company should be or how to approach the somewhat daunting task of marketing. So, Signum Designworks went to work to create a striking and memorable image for the new company, first designing a brilliantly conceived logo, then putting together a carefully crafted and targeted mailshot material and finally creating a highly-attractive and functional website.

.

So how has the new company developed since that first meeting? Well, less than 12 months after it’s launch, Celtic Quest Coasteering has established itself as a leading provider in the outdoor activity sector, a fact recognised recently at the prestigious Pembrokeshire Tourism Awards 2009, when the company was voted ‘Best Water-Based Experience’. Now this is not only the result of a tremendous amount of blood, sweat and tears by the Celtic Quest team but also, as Cleo and Jordan freely declare a result of the high-impact imagery created for them by Signum Designworks, particularly the attractive and very dynamic website.

.

Now if you don’t know anything about coasteering, we recommend you visit the Celtic Quest website to learn all about it. Better still, call Cleo and Jordan and book yourself a real adventure!

.

As for your own company, if you feel that your need a new image or your marketing need impetus, call Signum Designworks on 01437 781333 or contact us by email.

Tags: , , , ,

What’s so important about a logo?

Sep 30

Posted by info in General, Graphic Design, Marketing & PR | No Comments

What’s so important about a logo?
If you’re about to start a new business, there are a million things to consider. However, one critical item you must make time for is a logo for your company – developing an unforgettable image for your business, one which differentiates and makes you stand out from the competition, could be the difference between success and failure. So, be sure to add ‘logo design’ to your ‘to do’ list!
A great logo says a great deal about your company, its ethos and the way it operates, so let’s take a closer look at why a well-designed logo is so vital:
Well, a well-crafted logo indicates that your company is PROFESSIONAL … it emphasises your credibility, reliability and trustworthiness. A memorable logo inspires consumer confidence whereas, in sharp contrast, a weak image will have quite the opposite effect.
A quality logo can also become one of your very best sales-people, adding weight and credibility to your sales offering
and communicating a great deal about your company. By using carefully chosen fonts and colours, a professional logo designer can create an image for your company which customers, potential and existing, will find unforgettable.
Great and memorable logos have been at the centre of many companies’ success – Nike’s ‘swoosh’, McDonalds’ ubiquitous ‘M’ and of course the Apple symbol. The logos of all of these companies are an embodiment of their success.
And, once you have developed a truly memorable logo, promotional products, such as printed mugs, printed pens, branded umbrellas and so on (the range is endless) are a fantastic way to get your message out to potential and existing customers.
By now you should understand the need for a great logo to help grow your business and you should make sure that you engage a professional logo design company, such as Stupid Tuesday, to do so. There will, of course, be an associated cost but this price could be the best investment your comapny ever makes!

If you’re about to start a new business, there are a million things to consider. However, one critical item you must make time for is a logo for your company – developing an unforgettable image for your business, one which differentiates and makes you stand out from the competition, could be the difference between success and failure. So, be sure to add ‘logo design’ to your ‘to do’ list!

A great logo says a great deal about your company, its ethos and the way it operates, so let’s take a closer look at why a well-designed logo is so vital:

Well, a well-crafted logo indicates that your company is professional … it emphasises your credibility, reliability and trustworthiness. A memorable logo inspires consumer confidence whereas, in sharp contrast, a weak image will have quite the opposite effect.

A quality logo can also become one of your very best sales-people, adding weight and credibility to your sales offering and communicating a great deal about your company. By using carefully chosen fonts and colours, a professional logo designer can create an image for your company which customers, potential and existing, will find unforgettable.

Great and memorable logos have been at the centre of many companies’ success – Nike’s ‘swoosh’, McDonalds’ ubiquitous ‘M’ and of course the Apple symbol. The logos of all of these companies are an embodiment of their success.

And, once you have developed a truly memorable logo, promotional products, such as printed mugs, printed pens, branded umbrellas and so on (the range is endless) are a fantastic way to get your message out to potential and existing customers.

By now you should understand the need for a great logo to help grow your business and you should make sure that you engage a professional logo design company, such as Signum, to do so. There will, of course, be an associated cost but this price could be the best investment your company ever makes!

To discuss the design of your logo call us on 01437 781333

… or visit Signum Designworks

Tags: , ,