Here we conclude our two-part article on 7 tips for effective copywriting with the remaining 3:

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5. Remember to keep focussed on your customers needs, it’s not about you, your wants or concerns or about how long you’ve been in business or whatever. If people want to know more about you set-up an ‘about ’ page on your web site.

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6. Psychology is at the root of highly effective copywriting. Learn how to spot and interpret the key personality traits that make up your target market.

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7. Learn how to craft your copy using emotional and logical triggers to create a buying response.

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Remember, you do need to put in a fair amount of deep thoughtful preparation if your copy stands any chance of capturing the attention, interest, desire and creates the call to action of your chosen market.

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There are dozens of books devoted to the subject of writing effective copy if you have the time to study. If not, we would be delighted to provide you with a quotation for your next copywriting project.

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To discuss your copywriting or general marketing requirements call Signum on 01437 781333

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With thanks to blueskyconsultants.net

Tags: copywriting, copywriting tips, corporate identity

This two-part article is about 7 tips to effective copywriting so here’s summary of what we consider to be the most important aspects to creating highly effective copy, beginning with the first 4 tips:

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1. Do your homework – the more educated you are in your customers market the stronger your communication message will become.

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2. Talk to your customer directly by referring to them with ‘you’ and ‘your’ or ‘yours’. Where possible refer to them by their name. For example if you are creating a direct mail campaign and using personalised data provided by a list broker.

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3. Clearly demonstrate the benefit your customers will gain by dealing with you. What differentiates your product or service from the competition?

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4. Create empathy by showing case studies and testimonials that talk of the initial scepticism felt by others who were also reluctant to buy at first but are now reaping the benefits that your ‘automatic, stainless steel, laser guided back scrubbers’ have brought into their lives. Never again will bath-time be the same!

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To discuss your copywriting or general marketing requirements call Signum on 01437 781333

Tags: copywriting, copywriting tips, corporate identity