This two-part article is about 7 tips to effective copywriting so here’s summary of what we consider to be the most important aspects to creating highly effective copy, beginning with the first 4 tips:
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1. Do your homework – the more educated you are in your customers market the stronger your communication message will become.
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2. Talk to your customer directly by referring to them with ‘you’ and ‘your’ or ‘yours’. Where possible refer to them by their name. For example if you are creating a direct mail campaign and using personalised data provided by a list broker.
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3. Clearly demonstrate the benefit your customers will gain by dealing with you. What differentiates your product or service from the competition?
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4. Create empathy by showing case studies and testimonials that talk of the initial scepticism felt by others who were also reluctant to buy at first but are now reaping the benefits that your ‘automatic, stainless steel, laser guided back scrubbers’ have brought into their lives. Never again will bath-time be the same!
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To discuss your copywriting or general marketing requirements call Signum on 01437 781333
