From the invention of photography in the Victorian period we have used it to record the world around us. In the beginning photography was very technical and time consuming and to be honest the results weren’t that good. Thankfully things have improved and now all of us carry a reasonable quality camera around in our pockets courtesy of mobile communication. Photographs are now easier to create and can be seen everywhere. Millions of images are sent and received everyday via email, mobile phones and social networking sites and make up a very colourful part of our daily lives.
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Professional photography is vital to business success. The ability to clearly show what you do and get your message across visually is crucial and in business the better you do it, the better you will do. The better the marketing campaign imagery, the better the results. Many a well-designed website has been let down by its lack of professional photographic images. Photographs are an aid to marketing and it is proven that professional photography can help you sell more products, grow your business and make more money.
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A client who sells retail bathroom products via an eCommerce website recently took a picture of some products using her mobile phone and listed them on the site. After several weeks she reported poor sales. Subsequently, she commissioned a professional photographer to re-shoot the product with props in a simple set. The result? they began selling like hot cakes, one order had totalled £2500 alone! Coincidence? I don’t think so. The customer wants to clearly see what it is they are buying, even more important when purchasing remotely via mail order or on the Internet where a product cannot be viewed or touched.
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Trust your work to an industry professional and you will get the results. The money you spend will be worth it. And remember there is a bit more to being a photographer than just having a camera. Your mobile phone will also add up but you wouldn’t use it to do your tax return! In short everyone now has the ability to take a photograph but a professional photographer has the ability to make a photograph!
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Composed and submitted by Marcus Pomfret, who has worked for Signum as a professional photographer serving business and industry for over 12 years and has had work published internationally. You can view his work here.
Contact Signum on 01437 781333 if you’d like to employ Marcus’ professional services or require new marketing and promotional materials.
